Week 3: Audience Awareness

This week I am supposed to write about the importance of audience awareness, which may seem rather dull to some people, but in reality it is actually very important. We should be critical of the audience and the information provided in these advertisements so that we do not get the wrong impressions and so that we clearly understand what the company is promoting and who they are promoting it to. For example, in the first commercial I was required to watch, a father build a trampoline for his daughter's Christmas gift. While she was sleeping, a few forest animals found the trampoline and decided to enjoy it. After watching this, it is clear that the intended audience for this commercial could be trampoline buyers and parents with young children. I think this was the intended audience, because is shows that no matter who you are, you can have fun on a trampoline. I was also required to watcha commercial that showed a young boy who was supposedly "lost" and asked a police officer for a ride home in his Mercedes-Benz police car. It is clear that the Mercedes-Benz company is reaching out to an audience interesting in cars and even more specifically, Mercedes-Benz. This is evident, because the commercial shows that anyone will go out of their way just to get on ride in a smooth car such as a Mercedes-Benz. The last advertisement I was required to watch was aimed towards the beer-drinking audience. I say this, because it was a commercial about people having a good time throughout many decades, and in each decade people were seen enjoying a Budweiser beer. Therefore, they're trying to reach out to the beer-drinking audience and promote the fact that whenever you're drinking on of their drinks, you're most likely having a good time.